Day1

11th,May,2015

12:00

◆How to receive a pass on the day of the event ◆
[Registration] at the Venue – the main lobby of Nikkei Hall
[Things you need at registration] Please bring your PDF copy (with a barcode) of your application

13:00

Welcome to iMedia Media Summit 2015 !

Speaker/Moderator
13:05

Media interaction and customer contact behavior has been shifting globally — and because of that, usage of mass media advertising has been dropping and so as its quality. As a result, currently, there has been a rapid movement where corporates reducing and suppressing their budget on advertising. This movement is striking the industry in Japan in recent years, but it has already matured and has shifted to a next phrase in other advanced countries such as U.S. This is why we are inviting one of the renowned pioneers in the media industry in the U.S., Cindy Gallop, in the hope that she will share the current statue of U.S. media trends and how different mediums are affecting their daily lives nowadays and give us advices on how global media should shift toward to maximize its money. BusinessInsider last year named her one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and recently cited her as both #33 on their list of 100 Most Influential Tech Women On Twitter, and #1 on their list of Top 30 People In Advertising To Follow On Twitter. (Official Session Summary written by iMedia Summit Japan Office)

Speaker/Moderator
14:00

Digital Media has been evolving faster and faster and seems there is no stopping point. In such era, what are the visions of media pioneers? In this session, you can sneak peek these two gentlemens’ brain, LINE and Smartnews, who have been recognized as one of  leading representatives of  media industry in Japan. They will discuss the potentials of different media tools such as data usage, movie distribution, original contents, curation.

Speaker/Moderator
14:40
15:10

This is your chance to network with other participants. Let’s try speaking to a person next to you first and see where the conversation will lead to.

15:30

Would media industry be able to monetize their business in the future? If it can, would it be by subscription, advertising, or totally new third business? Or a new hybrid that combines all? A speakers from various background in media (TV, newspaper, and internet media)  will debate on this timely topic on monetization in media industry 2015.

Speaker/Moderator
16:50

Devices that the consumers use to view broadcast/video contents have grown from TV to smartphones and tablets. Cross-device viewing of TV programs and video content on multiple devices is now a common place. In addition to this, cross-media viewing where consumers obtain information from multiple medias such as paid, owned and social and share at the same time, has come to its maturity. And also cross-border viewing where consumers enjoy programs and content across region, country and culture is now available 24 hours a day, 365 days per year. Adobe will be introducing its secure, monetize-able broadcasting platform, Adobe Primetime with lasted use cases from the U.S.A.

Speaker/Moderator
17:10

20 mins break time

17:30

Mobile users are physically operating contents on smartphone at their finger tips — it’s totally a different experience compared to TV/PC video experience. In this constantly connected world, we have to re-think about “made-for-mobile” user interface, communication design, and video creatives to capture mobile users. Reviewing a various mobile video campaign case studies on MixChannel, we’d like to foresee the future of mobile video communication.

18:00

Do content(s) that have successfully reached out to wide range of smart devices have something common? Having Mr. Yamada, an editor-in chif at TohyoKeizai Online, as a moderator, three key players 1) Mr.Taniguchi from Line, 2) Mr. Miyazaki from 755, and 3) Mr.Osamu Ise — a successful contents producer known for his work on “bokete” will discuss contents trend on smart devices. With their unique experiences, they will look for an equation that can apply to a successful content.

— There is a fact that people “look” at a content and not “read” it.
— Can you still make a profit even if you spend big cash on contents?
— Technology? Contents = One man power? Or is it a new type of hybrid?

Speaker/Moderator
18:50

The end of Day 1.  There will be a Networking Party for those who have VIP passes.

Will see you at Day 2!

19:00

Networking Party!

VIP PASS HOLDERS and SPEAKERS ONLY

This is an opportunity to meet media pioneers and expand your network.

 

Day2

12th,May,2015

09:00

Good morning! Don’t forget to bring your Pass with you!

09:35

Scramble for the user’s time is becoming more fierce by an arrival in smartphone era. Socialize and Curated content is start connecting Content and consumers in the form unprecedented.

The advent of content marketing and native ad shows that advertisers are users began to notice that taking the time to web content.

How should be content publishers content excess era.

Business model that you move away from the logic of the buy-side is get, possible measure the value of content.

Talk about relationship with Content publishers, Users and advertisers.

Speaker/Moderator
10:25

Socialize and Curated content is start connecting Content and consumers in the form unprecedented. Socialize, Curated Content is start connecting content and consumers in the form unprecedented. The advent of content marketing and native ad shows that advertisers are users began to notice that taking the time to web content. How should be content publishers content excess era. Business model that you move away from the logic of the buy-side is get, possible measure the value of content. Talk about relationship with Content publishers, Users and advertisers.

Speaker/Moderator
12:35

Devices that the consumers use to view broadcast/video contents have grown from TV to smartphones and tablets. Cross-device viewing of TV programs and video content on multiple devices is now a common place. In addition to this, cross-media viewing where consumers obtain information from multiple medias such as paid, owned and social and share at the same time, has come to its maturity. And also cross-border viewing where consumers enjoy programs and content across region, country and culture is now available 24 hours a day, 365 days per year. Adobe will be introducing its secure, monetize-able broadcasting platform, Adobe Primetime with lasted use cases from the U.S.A.

Speaker/Moderator
14:50

Online video is known as a new way of media monetization these days. Monetization by online video means not only just using commercial films but using video contents. It has a huge potential for the advertising market and it may change whole definitions of advertising. In this presentation, Shogo presents tips on how to start an online video and the direction of future video from the aspect of Contents and Technology.

Speaker/Moderator
15:20

Sorry, this entry is only available in 日本語.

16:30

Publishing has changed to a degree that no one could have anticipated. Although the core fundamentals of the business – monetizing and managing the relationship between consumers, content and services – remain intact, the means have changed completely. Premium content is no longer the failsafe recipe for success that it was for publishers for decades. Instead, technology and data are upending the monetization strategies that publishers have relied on for so long.

Publishers now require marketing automation technology that enables them to manage their sales, pricing and packaging, and go-to-market efforts strategically and at scale. This means automating the publisher’s marketing value chain. This includes everything from identifying a new buyer, qualifying that buyer, nurturing buyer relationships, executing a sale and identifying future opportunities to upsell and cross sell. Obviously, these are not new concepts to publishers. However, doing them successfully millions of times a week and in real-time is only possible when enabled by technology.
In this seminar, PubMatic will share best practices and approaches publishers can leverage to harness the power of a marketing automation. PubMatic’s marketing automation platform for publishers provides them with the tools to manage sales, pricing and packaging, and go-to-market efforts strategically and at scale.

Speaker/Moderator
17:20

CMerTV Inc. was founded in 2011, and we just started our fifth year after our service in of our brand new products. Online video advertising delivery market in Japan has been growing in a very rapid pace and the market has been changed from predawn phase to growth phase. CMerTV Inc. delivers video ads to over 1,000 media, which is connected to CMerTV portal site as a starting point. We offer a “One-Stop Service” from the production of Video Ads and the delivery of Video Ads to Report of the result of this delivery, from our various knowledge and track records. Especially, we build up our strength, “Music copyrights comprehensive process”, “deliver the branded Video Ads to the right media”, and “fine-tuned production technology of Video Ads” to focus on our near future. We seek a various “Power of Video Ads” and develop our Ad format to strengthen our media engagement, to bridge the Ad vertisers and Media to seeking our further step.

Speaker/Moderator
18:40

Sorry, this entry is only available in 日本語.