Yahoo Japan Corporation
Kazuto ATAKA is Chief Strategy Officer of Yahoo Japan Corporation where he covers wide range of strategic issues, including market insight, market intelligence, corporate-wide business development, cross-functional problem solving, and big data strategy.
He also serves as a Director of Japanese Society of Applied Statistics as well as a Director of The Japan Data Scientist Society, where he is the chair of Skill Definition Committee.
Before joining Yahoo Japan, Kazuto spent 11 years at McKinsey & Company, Tokyo office, where he was a leadership member of Consumer Goods and Marketing Practice Group in Asia-Pacific region with a particular focus on marketing-based business/brand turnaround based on deep customer insight leveraging behavioral research together with various big data.
Kazuto holds Ph.D. in Neuroscience from Yale University, and MS in Biophysics and Biochemistry from University of Tokyo. He was a postdoctoral associate at Yale School of Medicine, Department of Cellular and Molecular Physiology, and is an active contributor of numerous big data-related conferences in Japan, often as a keynote speaker. He is author of a book “Issue Driven”, which was sold more than 100K copies in Japan, and was translated in both Chinese and Korean.