• Youhei Kimura

    IREP CO., Ltd
    General Manager, Marketing Technology Development Div., Corporate Officer


    In 2003 I joined Digital Advertising Consortium Inc. as a planning manager. As well as being responsible for communication design and operational strategy I was also committed to sourcing product planning solutions from abroad. In 2010 I established the department for the promotion of smart devices, continuing to succeed in the realms of video-based advertising networks, data-driven planning, and logic development. Then in 2016 I was promoted to the position of executive manager in IREP Co Ltd. In my present role I continue to combine the promotion of data-driven planning with the development of data based logic.
  • Session:Effective Way to Utilize Data in Advertising for Acquiring New Customers