• Takashi Takeda

    QON Inc.

    President and CEO of QON Inc. founded AvecLab, which became the predecessor
    of QON Inc. in 1996 while he was a student of Nihon University College of
    Art. He developed theory and method of “Consumer Community,” which allows
    companies to utilize social media for marketing, and obtained multiple
    patents in the field. QON Inc. has been supporting marketing of more than
    100 companies, including NTT Docomo, Shiseido Japan, LION Corporation,
    Morinaga Milk Industry Co., Ltd., Seven & i Holdings Co., Ltd., Asahi
    Breweries, Ltd., and Kewpie Corporation. QON Inc. has the biggest market
    share in developing sponsored social media platforms (according to Yano
    Research Institute). In 2015, QON Inc. launched branch offices in Berlin
    (Germany) and Osaka (Japan). He is also known as the author of “Evolution
    of Social Media,” and the radio personality of JFN (FM) radio show called
    “A Gene of Company,” which works on as a part of CSR activity.
  • Session:"Consumer Community": The Scientific Solution for Nurturing Fans