• Masaaki Yajima

    BEAMS CO.,LTD.
    E-COMMERCE DEPT. GENERAL MANAGER


    In 2000 joined BEAMS. After sales operations at the store, launched the EC department in 2005. Expanding sales as a director of the EC business. After that, we built our own EC site in 2009. In 2016, integrated its own EC site and official BEAMS site. Commonization of EC and store customer service is complete. Currently, we are promoting the whole company's omni-channelization.
  • Session:滑らないコンテンツマーケティング術―戦略的なアプローチ